Wheelhouse Brewing Company

For Craig Outhet, James Witzke and Kent Orton, going into the craft brewery business together wasn't only about making beer, but about telling a story about this place that has so much mystique, character and folklore about it. What better way to tell a story than with beer? It seems Prince Ruperites are in agreement, and the three friends couldn't be happier with their decision to brew beer together.

One thing about owning and operating a small town business that sets it apart from businesses in urban centres is the fact that you're apt to know a lot of your future customers before you even open your doors. "You feel a greater sense of personal responsibility to the customers, knowing them in so many different capacities," says Kent. It motivates them to work hard, produce a stellar product and continually offer excellent service. Something else that Craig, James and Kent appreciate about being business owners is the ability it gives them to be the masters of their own destinies. "I like knowing there is no set career progression," says Kent. There is no cap to their potential for success. Instead, "the sky is the limit for growth."

The three like being a part of the exciting downtown vibe, and particularly the Cow Bay area. Says Kent, "on a sunny day you can enjoy an ice cream on the boardwalk, and in winter the ocean keeps it relatively warm.The restaurants are fantastic, and there are lots of places to watch the boats and enjoy the sunsets." They're proud of their building, a former construction shop that was neglected and run-down, which they were able to renovate and turn into something worthwhile and valuable to the community-at-large. Most of all, though, they just love to make beer.